The Effect of Green Brand Knowledge and Green Brand Positioning on Purchase Intention Mediated by Attitude Towards Green Brand: Study on Stainless Steel Straw Products by Zero Waste
| Main Authors: | Pebrianti, Wenny, Aulia, Mujahida |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Department of Management, Faculty of Economics, Universitas Negeri Semarang
, 2021
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| Subjects: | |
| Online Access: |
https://journal.unnes.ac.id/nju/index.php/jdm/article/view/32065 https://journal.unnes.ac.id/nju/index.php/jdm/article/view/32065/12544 |
Internet
https://journal.unnes.ac.id/nju/index.php/jdm/article/view/32065https://journal.unnes.ac.id/nju/index.php/jdm/article/view/32065/12544
Lokasi
| Koleksi | Jurnal Dinamika Manajemen |
|---|---|
| Gedung | Perpustakaan Universitas Negeri Semarang |
| Institusi | Universitas Negeri Semarang |
| Kota | KOTA SEMARANG |
| Provinsi | JAWA TENGAH |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |