THE INFLUENCE OF CELEBRITY ENDORSEMENT ON CONSUMER PURCHASE INTENTION (CASE STUDY CLEAR SHAMPOO IN MANADO
Main Author: | Wo’en, Angela Z.; International Business Administration (IBA) Program, Management Department, Faculty of Economics and Business, Sam Ratulangi University, Manado 95115, Indonesia |
---|---|
Format: | Article application/pdf eJournal |
Bahasa: | eng |
Terbitan: |
Sam Ratulangi University
, 2016
|
Online Access: |
http://ejournal.unsrat.ac.id/index.php/jbie/article/view/13587 |
Internet
http://ejournal.unsrat.ac.id/index.php/jbie/article/view/13587Lokasi
Koleksi | JURNAL BERKALA ILMIAH EFISIENSI |
---|---|
Gedung | Perpustakaan Universitas Sam Ratulangi |
Institusi | Universitas Sam Ratulangi |
Kota | KOTA MANADO |
Provinsi | SULAWESI UTARA |
Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |