ANALYZING THE EFFECT OF CELEBRITY ENDORSEMENT AND BRAND CREDIBILITY ON BRAND LOYALTY (A STUDY ON NIKE SHOES IN MANADO)
| Main Author: | Loei, Fritz Wijaya; International Business Administration (IBA) Program, Economics and Business Faculty, University of Sam Ratulangi, Manado 95115, Indonesia |
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| Format: | Article application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Sam Ratulangi University
, 2016
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| Subjects: | |
| Online Access: |
http://ejournal.unsrat.ac.id/index.php/jbie/article/view/13374 |
Internet
http://ejournal.unsrat.ac.id/index.php/jbie/article/view/13374Lokasi
| Koleksi | JURNAL BERKALA ILMIAH EFISIENSI |
|---|---|
| Gedung | Perpustakaan Universitas Sam Ratulangi |
| Institusi | Universitas Sam Ratulangi |
| Kota | KOTA MANADO |
| Provinsi | SULAWESI UTARA |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |