THE IMPACT OF USING INFLUENCER ON CONSUMER PURCHASE INTENTION WITH ATTITUDE TOWARDS INFLUENCER AND BRAND ATTITUDE AS MEDIATOR
| Main Authors: | Immanuel, Dewi Mustikasari, S., Alexandria Bianda H. |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya
, 2021
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| Subjects: | |
| Online Access: |
https://jurnaljam.ub.ac.id/index.php/jam/article/view/2134 https://jurnaljam.ub.ac.id/index.php/jam/article/view/2134/1689 https://jurnaljam.ub.ac.id/index.php/jam/article/downloadSuppFile/2134/213 |
Internet
https://jurnaljam.ub.ac.id/index.php/jam/article/view/2134https://jurnaljam.ub.ac.id/index.php/jam/article/view/2134/1689
https://jurnaljam.ub.ac.id/index.php/jam/article/downloadSuppFile/2134/213
Lokasi
| Koleksi | Jurnal Aplikasi Manajemen |
|---|---|
| Gedung | Perpustakaan Universitas Brawijaya |
| Institusi | Universitas Brawijaya |
| Kota | MALANG |
| Provinsi | JAWA TIMUR |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |