EFFECTS OF SPONSOR-EVENT CONGRUENCE ON BRAND IMAGE, ATTITUDE TOWARD THE BRAND, AND PURCHASE INTENTION: AN EMPIRICAL ANALYSIS IN THE CONTEXT OF SPORT SPONSORSHIP
| Main Authors: | Park, Jun Young, Sihombing, Sabrina Oktaria |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya
, 2020
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| Subjects: | |
| Online Access: |
https://jurnaljam.ub.ac.id/index.php/jam/article/view/1566 https://jurnaljam.ub.ac.id/index.php/jam/article/view/1566/1348 |
Internet
https://jurnaljam.ub.ac.id/index.php/jam/article/view/1566https://jurnaljam.ub.ac.id/index.php/jam/article/view/1566/1348
Lokasi
| Koleksi | Jurnal Aplikasi Manajemen |
|---|---|
| Gedung | Perpustakaan Universitas Brawijaya |
| Institusi | Universitas Brawijaya |
| Kota | MALANG |
| Provinsi | JAWA TIMUR |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |