THE ROLE OF BRAND ATTITUDE AND BRAND CREDIBILITY AS A MEDIATOR OF THE CELEBRITY ENDORSEMENT STRATEGY TO GENERATE PURCHASE INTENTION
| Main Authors: | Vidyanata, Deandra, Sunaryo, Sunaryo, Hadiwidjojo, Djumilah |
|---|---|
| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Brawijaya
, 2022
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| Subjects: | |
| Online Access: |
https://jurnaljam.ub.ac.id/index.php/jam/article/view/1319 https://jurnaljam.ub.ac.id/index.php/jam/article/view/1319/1009 |
Internet
https://jurnaljam.ub.ac.id/index.php/jam/article/view/1319https://jurnaljam.ub.ac.id/index.php/jam/article/view/1319/1009
Lokasi
| Koleksi | Jurnal Aplikasi Manajemen |
|---|---|
| Gedung | Perpustakaan Universitas Brawijaya |
| Institusi | Universitas Brawijaya |
| Kota | MALANG |
| Provinsi | JAWA TIMUR |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |