THE EFFECT OF CELEBRITY ENDORSER ON BRAND AWARENESS AND IT’S IMPACT ON PURCHASE DECISION (Study on Undergraduate Student User of Oppo Smartphone in Malang City)
| Main Authors: | Wijayaningrum, Laras Ayu, Kusumawati, Andriani, Nuralam, Inggang Perwangsa |
|---|---|
| Format: | Article application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Fakultas Ilmu Administrasi Universitas Brawijaya
, 2018
|
| Online Access: |
http://administrasibisnis.studentjournal.ub.ac.id/index.php/jab/article/view/2534 |
Internet
http://administrasibisnis.studentjournal.ub.ac.id/index.php/jab/article/view/2534Lokasi
| Koleksi | Jurnal Administrasi Bisnis |
|---|---|
| Gedung | Perpustakaan Universitas Brawijaya |
| Institusi | Universitas Brawijaya |
| Kota | MALANG |
| Provinsi | JAWA TIMUR |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |