THE INFLUENCE OF BRAND AWARENESS AND PRODUCT ATTRIBUTE TOWARD PURCHASE DECISION (Study on the Undergraduate Students of Administrative Science Faculty of 2014 Batch as Samsung Smartphone Consumers and Users Customer)
| Main Authors: | Anwar, Syauqi Kessa, Kusumawati, Andriani, Sanawiri, Brillyanes |
|---|---|
| Format: | Article application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Fakultas Ilmu Administrasi Universitas Brawijaya
, 2018
|
| Online Access: |
http://administrasibisnis.studentjournal.ub.ac.id/index.php/jab/article/view/2261 |
Internet
http://administrasibisnis.studentjournal.ub.ac.id/index.php/jab/article/view/2261Lokasi
| Koleksi | Jurnal Administrasi Bisnis |
|---|---|
| Gedung | Perpustakaan Universitas Brawijaya |
| Institusi | Universitas Brawijaya |
| Kota | MALANG |
| Provinsi | JAWA TIMUR |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |