WHAT HAPPENS AFTER THEY LAUGH: HOW HUMOROUS ADVERTISEMENTS HAVE AN EFFECT ON CONSUMERS’ ATTITUDES, WORD OF MOUTH INTENTIONS, AND PURCHASE INTENTIONS, WITH THE NEED FOR HUMOR PLAYING A MODERATING ROLE
| Main Authors: | Primanto, Alfian Budi, Dharmmesta, Basu Swastha |
|---|---|
| Format: | Article info application/pdf Journal |
| Bahasa: | eng |
| Terbitan: |
Faculty of Economics and Business, Universitas Gadjah Mada
, 2019
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| Subjects: | |
| Online Access: |
https://journal.ugm.ac.id/jieb/article/view/23036 https://journal.ugm.ac.id/jieb/article/view/23036/26546 https://journal.ugm.ac.id/jieb/article/downloadSuppFile/23036/1425 |
Internet
https://journal.ugm.ac.id/jieb/article/view/23036https://journal.ugm.ac.id/jieb/article/view/23036/26546
https://journal.ugm.ac.id/jieb/article/downloadSuppFile/23036/1425
Lokasi
| Koleksi | Journal of Indonesian Economy and Business |
|---|---|
| Gedung | Perpustakaan Pusat Universitas Gadjah Mada |
| Institusi | Universitas Gadjah Mada |
| Kota | SLEMAN |
| Provinsi | DAERAH ISTIMEWA YOGYAKARTA |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |