FACTORS AFFECTING SKEPTICISM TOWARD GREEN ADVERTISING: A STUDY OF UNIVERSITY STUDENTS IN JAKARTA
Main Authors: | Huang, Jacky; Alumni of School of Management, BINUS University International, Darmayanti, Dahlia; Faculty of Business, BINUS University International, Jl. Hang Lekir I No.6, Senayan, Jakarta 12120 |
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Format: | Article info application/pdf eJournal |
Bahasa: | eng |
Terbitan: |
Bina Nusantara University
, 2014
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Subjects: | |
Online Access: |
http://journal.binus.ac.id/index.php/JBSE/article/view/808 http://journal.binus.ac.id/index.php/JBSE/article/view/808/761 |
Internet
http://journal.binus.ac.id/index.php/JBSE/article/view/808http://journal.binus.ac.id/index.php/JBSE/article/view/808/761
Lokasi
Koleksi | Journal of Business Strategy and Execution |
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Gedung | Binus University Library and Knowledge Center |
Institusi | Universitas Bina Nusantara |
Kota | JAKARTA BARAT |
Provinsi | DKI JAKARTA |
Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |