ANALISIS PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA HANDPHONE NEXIAN
Main Authors: | Heriyati, Pantri; Faculty of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Senayan, Jakarta 12120, Septi, Septi; Alumni of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Senayan, Jakarta 12120 |
---|---|
Format: | Article info application/pdf eJournal |
Bahasa: | eng |
Terbitan: |
Bina Nusantara University
, 2012
|
Subjects: | |
Online Access: |
http://journal.binus.ac.id/index.php/JBSE/article/view/275 http://journal.binus.ac.id/index.php/JBSE/article/view/275/269 |
Internet
http://journal.binus.ac.id/index.php/JBSE/article/view/275http://journal.binus.ac.id/index.php/JBSE/article/view/275/269
Lokasi
Koleksi | Journal of Business Strategy and Execution |
---|---|
Gedung | Binus University Library and Knowledge Center |
Institusi | Universitas Bina Nusantara |
Kota | JAKARTA BARAT |
Provinsi | DKI JAKARTA |
Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |