RELATIONSHIP BETWEEN CONSUMER INVOLVEMENT AND BRAND PERCEIVED QUALITY ON FEMALE COSMETIC CONSUMERS AND PURCHASE INTENTION OF THE FOREIGN BRAND COSMETICS (STUDY IN FEMALE COSMETIC CONSUMERS IN JAKARTA)
| Main Authors: | Prakoso, Tribowo; Alumni of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Senayan, Jakarta 12120, Setiowati, Rini; Faculty of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Senayan, Jakarta 12120 |
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| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Bina Nusantara University
, 2012
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| Subjects: | |
| Online Access: |
http://journal.binus.ac.id/index.php/JBSE/article/view/274 http://journal.binus.ac.id/index.php/JBSE/article/view/274/268 |
Internet
http://journal.binus.ac.id/index.php/JBSE/article/view/274http://journal.binus.ac.id/index.php/JBSE/article/view/274/268
Lokasi
| Koleksi | Journal of Business Strategy and Execution |
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| Gedung | Binus University Library and Knowledge Center |
| Institusi | Universitas Bina Nusantara |
| Kota | JAKARTA BARAT |
| Provinsi | DKI JAKARTA |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |