PENGARUH CELEBRITY ENDORSER, BRAND ASSOCIATION, BRAND PERSONALITY DAN PRODUCT CHARACTERISTICS DALAM MENCIPTAKAN INTENSI PEMBELIAN (Studi pada Iklan Kuku Bima Ener-G Rosa Versi Chris John)
| Main Authors: | Nurani, Eka Setya; Fakultas Ekonomika dan Bisnis, Universitas Kristen Satya Wacana, Haryanto, Jony Oktavian; Fakultas Ekonomika dan Bisnis, Universitas Kristen Satya Wacana |
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| Format: | Article info application/pdf eJournal |
| Bahasa: | eng |
| Terbitan: |
Bina Nusantara University
, 2010
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| Subjects: | |
| Online Access: |
http://journal.binus.ac.id/index.php/JBSE/article/view/197 http://journal.binus.ac.id/index.php/JBSE/article/view/197/193 |
Internet
http://journal.binus.ac.id/index.php/JBSE/article/view/197http://journal.binus.ac.id/index.php/JBSE/article/view/197/193
Lokasi
| Koleksi | Journal of Business Strategy and Execution |
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| Gedung | Binus University Library and Knowledge Center |
| Institusi | Universitas Bina Nusantara |
| Kota | JAKARTA BARAT |
| Provinsi | DKI JAKARTA |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |