THE EFFECTS OF BRAND ENDORSEMENT, POPULARITY, AND EVENT SPONSORSHIP ON CONSUMER PRE-PURCHASE ATTITUDES IN JAKARTA
Main Authors: | Hendrasaputra, Daniel; Alumni of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120, Lunarjanto, Andy; Faculty of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120 |
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Format: | Article info application/pdf eJournal |
Bahasa: | eng |
Terbitan: |
Bina Nusantara University
, 2009
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Subjects: | |
Online Access: |
http://journal.binus.ac.id/index.php/JBSE/article/view/181 http://journal.binus.ac.id/index.php/JBSE/article/view/181/177 |
Internet
http://journal.binus.ac.id/index.php/JBSE/article/view/181http://journal.binus.ac.id/index.php/JBSE/article/view/181/177
Lokasi
Koleksi | Journal of Business Strategy and Execution |
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Gedung | Binus University Library and Knowledge Center |
Institusi | Universitas Bina Nusantara |
Kota | JAKARTA BARAT |
Provinsi | DKI JAKARTA |
Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |