Lokasi: AN EMPIRICAL STUDY OF THE DRIVERS OF CONSUMER ACCEPTANCE OF MOBILE ADVERTISING (SHORT MESSAGE SERVICES) IN INDONESIA

Main Authors:	Ratihayu, Anabelle Paramita; Alumni of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120, Agustina, Lita; Alumni of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120, Baihaqi, M. Farhan; Alumni of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120, Raharso4, Andreas; Faculty of BINUS BUSINESS SCHOOL, BINUS UNIVERSITY, JWC Campus, Jl. Hang Lekir I No. 6, Kebayoran Baru, South Jakarta 12120
Format:	Article info application/pdf eJournal
Bahasa:	eng
Terbitan:	Bina Nusantara University , 2008
Subjects:	mobile marketing permission mobile communications mobile advertising SMS consumer acceptance consumer attitude
Online Access:	http://journal.binus.ac.id/index.php/JBSE/article/view/170 http://journal.binus.ac.id/index.php/JBSE/article/view/170/166

Koleksi	Journal of Business Strategy and Execution
Gedung	Binus University Library and Knowledge Center
Institusi	Universitas Bina Nusantara
Kota	JAKARTA BARAT
Provinsi	DKI JAKARTA
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