The Influence of Electronic Word-of-Mouth on Social Media Towards Purchase Intention of Luxury Perfume Brands
| Main Authors: | Mauladina, Nurhanifa; School of Business and Management, Institut Teknologi Bandung, Qastharin, Annisa Rahmani; School of Business and Management, Institut Teknologi Bandung |
|---|---|
| Format: | Article info eJournal |
| Bahasa: | eng |
| Terbitan: |
Journal of Business and Management
, 2022
|
| Online Access: |
https://journal.sbm.itb.ac.id/index.php/jbm/article/view/5084 |
Internet
https://journal.sbm.itb.ac.id/index.php/jbm/article/view/5084Lokasi
| Koleksi | Journal of Business and Management |
|---|---|
| Gedung | Perpustakaan Institut Teknologi Bandung |
| Institusi | Institut Teknologi Bandung |
| Kota | KOTA BANDUNG |
| Provinsi | JAWA BARAT |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |