The Influence of K-Pop Girl Group “TWICE” as Brand Ambassador of Scarlett Whitening on Purchase Intention
| Main Authors: | Sukatendel, Elita Nalsalisa Merari; School of Business and Management, Institut Teknologi Bandung, fachira, ira; School of Business and Management, Institut Teknologi Bandung |
|---|---|
| Format: | Article info eJournal |
| Bahasa: | eng |
| Terbitan: |
Journal of Business and Management
, 2022
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| Online Access: |
https://journal.sbm.itb.ac.id/index.php/jbm/article/view/5082 |
Internet
https://journal.sbm.itb.ac.id/index.php/jbm/article/view/5082Lokasi
| Koleksi | Journal of Business and Management |
|---|---|
| Gedung | Perpustakaan Institut Teknologi Bandung |
| Institusi | Institut Teknologi Bandung |
| Kota | KOTA BANDUNG |
| Provinsi | JAWA BARAT |
| Kontak | Butuh informasi lebih lanjut? Hubungi pustakawan institusi ini. |