Analyzing Factors Influencing In-Game Purchase Intention of Virtual Items: Case Study of PlayerUnknown’s Battleground Mobile (PUBG-M)

Main Authors: Briliana, Regita; School of Business and Management, Institut Teknologi Bandung, Qastharin, Annisa Rahmani; School of Business and Management, Institut Teknologi Bandung
Format: Article info eJournal
Bahasa: eng
Terbitan: Journal of Business and Management , 2021
Online Access: https://journal.sbm.itb.ac.id/index.php/jbm/article/view/4301

Internet

https://journal.sbm.itb.ac.id/index.php/jbm/article/view/4301

Lokasi

Koleksi Journal of Business and Management
Gedung Perpustakaan Institut Teknologi Bandung
Institusi Institut Teknologi Bandung
Kota KOTA BANDUNG
Provinsi JAWA BARAT
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