The Impact of Marketing Mix Elements toward Brand Equity through Brand Awareness and Brand Image as Mediators in Bakery Industry in Indonesia

Main Author: Chandra, Ivena Renata
Format: Article info application/pdf eJournal
Bahasa: eng
Terbitan: iBuss Management , 2015
Online Access: http://studentjournal.petra.ac.id/index.php/ibm/article/view/3738
http://studentjournal.petra.ac.id/index.php/ibm/article/view/3738/3406

Internet

http://studentjournal.petra.ac.id/index.php/ibm/article/view/3738
http://studentjournal.petra.ac.id/index.php/ibm/article/view/3738/3406

Lokasi

Koleksi iBuss Management
Gedung Perpustakaan Universitas Kristen Petra Surabaya
Institusi Universitas Kristen Petra Surabaya
Kota KOTA SURABAYA
Provinsi JAWA TIMUR
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