The Impacts of Perceived Advertising Spending and Price Promotions on Brand Equity: A Case of An Indonesian Instant Noodle Brand

Main Author: Tamara, Steven
Format: Article info application/pdf eJournal
Bahasa: eng
Terbitan: iBuss Management , 2014
Online Access: http://studentjournal.petra.ac.id/index.php/ibm/article/view/2413
http://studentjournal.petra.ac.id/index.php/ibm/article/view/2413/2192

Internet

http://studentjournal.petra.ac.id/index.php/ibm/article/view/2413
http://studentjournal.petra.ac.id/index.php/ibm/article/view/2413/2192

Lokasi

Koleksi iBuss Management
Gedung Perpustakaan Universitas Kristen Petra Surabaya
Institusi Universitas Kristen Petra Surabaya
Kota KOTA SURABAYA
Provinsi JAWA TIMUR
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