The development of agro-industry in Kerinci Regency requires thoroughly understanding of its environment as it located in conservation area and many established agricultural crops area. This study aims to give a guide for agro-industry development zone in Kerinci Regency based on the regional potency, characteristic and regional development strategy. This research applied some approaches of analysis, namely (1) location quotient analysis, which was used to identify prime commodity of the region; (2) land suitability evaluation and land availability analysis to observe carrying capacity of land; (3) analytical hierarchy process method to determine agro-industry type to be developed; (4) GIS facility to determine agro-industry location. Furthermore, the determination of agro-industrial development guidances were done by descriptive analysis. The results of the researches were as follows: (1) prime commodity being raw material for agro-industry development in Kerinci Regency is cinnamon; (2) agro-industry which given highest priority to develop is cinnamon powder; ( 3) development of agro-industry in Kerinci Regency is pointed as according to development indication zone. Key words: agro-industry, prime commodity, Kerinci Regency - Moravia, Hans (Forum Pasca Sarjana, 2012)