Clancy, K. J., Fandy Tjiptono, & Shulman, R. S. (1996). Marketing myths that are killing business = Mitos-mitos marketing yang mematikan bisnis. Yogyakarta: Andi.
Chicago Style CitationClancy, Kevin J., Fandy Tjiptono, and Robert S. Shulman. Marketing Myths That Are Killing Business = Mitos-mitos Marketing Yang Mematikan Bisnis. Yogyakarta: Andi, 1996.
MLA CitationClancy, Kevin J., Fandy Tjiptono, and Robert S. Shulman. Marketing Myths That Are Killing Business = Mitos-mitos Marketing Yang Mematikan Bisnis. Yogyakarta: Andi, 1996.
Warning: These citations may not always be 100% accurate.