Kotler, P. (1996). Marketing management: An Asian perspective. Singapore: Prentice Hall.
Chicago Style CitationKotler, Philip. Marketing Management: An Asian Perspective. Singapore: Prentice Hall, 1996.
MLA CitationKotler, Philip. Marketing Management: An Asian Perspective. Singapore: Prentice Hall, 1996.
Warning: These citations may not always be 100% accurate.