APA Citation

McCarthy, E. J., & Perreault, W. D. (1984). Learning aid to accompany basic marketing a managerial approach (Eighth ed.). Illinois: Irwin.

Chicago Style Citation

McCarthy, E. Jerome, and William D. Perreault. Learning Aid to Accompany Basic Marketing a Managerial Approach. Eighth ed. Illinois: Irwin, 1984.

MLA Citation

McCarthy, E. Jerome, and William D. Perreault. Learning Aid to Accompany Basic Marketing a Managerial Approach. Eighth ed. Illinois: Irwin, 1984.

Warning: These citations may not always be 100% accurate.