APA Citation

Kotler, P., & Armstrong, G. (2010). Principles of marketing (13th ed.). New Jersey: Pearson Education.

Chicago Style Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 13th ed. New Jersey: Pearson Education, 2010.

MLA Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 13th ed. New Jersey: Pearson Education, 2010.

Warning: These citations may not always be 100% accurate.