Malhotra, N. K. (2009). Basic marketing research: A decision-making approach (3rd ed.). New Jersey: Prentice-Hall.
Chicago Style CitationMalhotra, Naresh K. Basic Marketing Research: A Decision-making Approach. 3rd ed. New Jersey: Prentice-Hall, 2009.
MLA CitationMalhotra, Naresh K. Basic Marketing Research: A Decision-making Approach. 3rd ed. New Jersey: Prentice-Hall, 2009.
Warning: These citations may not always be 100% accurate.