APA Citation

Schiffman, L. G., & Kanuk, L. L. (1991). Consumer behavior. New Jersey: Prentice- Hall.

Chicago Style Citation

Schiffman, Leong G., and Leslie Lazar Kanuk. Consumer Behavior. New Jersey: Prentice- Hall, 1991.

MLA Citation

Schiffman, Leong G., and Leslie Lazar Kanuk. Consumer Behavior. New Jersey: Prentice- Hall, 1991.

Warning: These citations may not always be 100% accurate.